Climbing the participation ladder

Forrester’s new Social Technographics report has some great detail regarding social media particpation.

Forrester has grouped users into 6 broad categories -- and if you're reading this post, it means that you have climbed at least one rung on the "participation ladder".

As Forrester suggests: Brands, Web sites, and any other company pursuing social technologies should analyze their customers' Social Technographics first, and then create a social strategy based on that profile.

Check out more at The Groundswell.