Joel Cere has a post claiming some retailers are getting more traffic from social networks than from search marketing campaigns.
Ad Week has details of a new report by Forrester which opines that advertisers are slowly bt surely embracing new media and social networks.
Next Fifteen's Tim Dyson has a great post on Technology PR versus Energy (or green) PR. His experience is similar to that for tech companies in Australia which must participate in the 'green' conservation or risk alienating media and customers. For example, last Friday's The Sydney Morning Herald published every page of its broadsheet and liftouts with a green hue and many stories on energy. (But, did they use recycled paper???)
Tonight at 7:30pm all Australians will recognise Earth Hour and homes and businesses have been asked to turn OFF all lights, power points etc. But I haven't been able to find a solar-recharging torch anywhere. A marketing opportunity maybe?
